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NBC also highlighted their broadcast connections by airing stories directly from NBC's network affiliates, along with breaking news coverage from the same sources.
After completing its seven-year survey of cable channels, the Project for Excellence in Journalism said in 2007 that, "MSNBC is moving to make politics a brand, with a large dose of opinion and personality." After the September 11, 2001 attacks, NBC used MSNBC as an outlet for the up-to-the-minute coverage being provided by NBC News as a supplement to the longer stories on broadcast NBC.
MSNBC is owned by the NBCUniversal News Group, a unit of the NBCUniversal Television Group division of NBCUniversal (all of which are ultimately owned by Comcast).
MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric's NBC unit, hence the network's naming.
With little financial news to cover, CNBC and CNBC Europe ran MSNBC for many hours each day following the attacks.
The year also boosted the profile of Ashleigh Banfield, who was present during the collapse of Building 7 while covering the World Trade Center on September 11.
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Stories were generally longer and more detailed than the stories CNN was running.
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MSNBC Live, the network's flagship daytime news platform, was expanded to cover over eight hours of the day.
Commentators have described MSNBC as having a bias towards left-leaning politics and the Democratic Party.