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Equally important, com Score also breaks down audience reach by vertical.

The move was meant to combine com Score's digital media measurement capabilities with the TV measurement capabilities of Rentrak to create a cross-platform media measurement firm, perhaps capable of challenging Nielsen N. In exchange for joining the com Score research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning and chances to win cash or prizes.

The US online dating market will reach 2 million in 2011, according to a latest report from Jupiter Research. , America’s largest free online dating site, has announced it has closed million in Series A funding.

dating sites has stayed steady at around 5% of Internet users in the five years of the annual survey by Jupiter Research.

To calculate these weights, com Score regularly recruits panelists using random digit dialing and other offline recruiting methods to accurately determine how many users are online, aggregated by geography, income, and age.

Correcting the com Score data requires having accurate demographics about the larger pool of users.

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