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Plus public and regular transit apps — Septa in Philadelphia, NJ Transit in New Jersey, Zipcar, Uber, Lyft.And because you have to eat and drink, Seamless, Drizly, Foodler, Saucey, Waitress, Munchery, and Sprig. This isn’t lost on Bryan Yeager, a senior analyst who covers payments for e Marketer.And it really erodes the value proposition that mobile payments are simpler.” On a frigid January afternoon in Midtown Manhattan, just hours into my experiment, I found myself at 2 Bros., a red-tiled, fluorescent-lit pizza shop that operates with an aversion to frills.As I made my way past a row of stainless steel ovens, I watched the patrons in front of me grab their glistening slices while wordlessly forking over mangled bills, as has been our country’s custom for a century and a half.” asks Calm’s proprietor, a heavily tattooed man named Chai, as he runs an alcohol-soaked cotton swab across my hand. You’re getting a microchip implanted inside your body. It was neither a transhumanist statement nor the fulfillment of a childhood dream born of afternoons reading science fiction.It’d be weird if you weren’t freaking out a little bit.” Of Course It Fucking Hurts! I was here in Stockholm, a city that’s supposedly left cash behind, to see out the extreme conclusion of a monthlong experiment to live without cash, physical credit cards, and, eventually, later in the month, state-backed currency altogether, in a bid to see for myself what the future of money — as is currently being written by Silicon Valley — might look like.Just ask Andy O’Dell, who works for Clutch, a marketing company that helps with consumer loyalty programs and deals with these kinds of mobile purchasing apps.
In 2014, Americans spent more than .68 billion using tap-to-pay tech, according to e Marketer. I was here because I wanted to see the future of money.“The power of payments and the future of these programs is in the data they generate.” Imagine this future: Every day you go to Starbucks before work because it’s right near your house. According to him, Starbucks is just hurting its margins by giving you something you’d already be buying.You use the app, and to ensure your reliable patronage, Starbucks coughs up a loyalty reward, giving you a free cup of coffee every 15 visits. The real trick, he argued, is changing your behavior.Some of most powerful corporations in the world — Apple, Facebook, and Google; the Goliaths, the big guys, the companies that make the safest bets and rarely lose — are pouring resources and muscle into the payments industry, historically a complicated, low-margin business.Meanwhile, companies like Uber and Airbnb have been forced to become payments giants themselves, helping to facilitate and process millions of transactions (and millions of dollars) each day.