Online dating never been this easy

But other sites, which can cost up to £3,000 a year to join, offer their clients a bespoke selection of potential partners to share your love of sushi, dachshunds or The Apprentice.

“Do they really know what the criteria are that make a successful long-term relationship, when it’s not something that the scientists still know that much about?The researchers interviewed 20,000 people who had married between 20.Just over a third had met their spouse online – and their marriages were 25 per cent more likely to last than those of couples who’d met via traditional routes – in a bar, at work, or via family and friends.These algorithms can probably pick up some key things – for example, it’s true we’re more likely to be friends with people with the same values as us, who share our cultural milieu.“But you can’t predict what googlies life’s going to throw at a relationship, for example one of the biggest predictors of being divorced is being made redundant and no one knows if that is going to happen to them or not.” “Overall,” he adds.

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