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Once users as individuals or organizations set up a type of account, they cannot change it to another type.
By the end of 2014, the number of We Chat official accounts had reached 8 million.
The feature was launched through a promotion during China Central Television's heavily watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes.
The red envelope feature significantly increased the adoption of We Chat Pay.
Every We Chat user has their own We Chat Payment account.
For example, friends from high school are not able to see the comments and likes from friends from university.
When users post their moments, they can separate their friends into a few groups, and they can decide whether this Moment can be seen by particular groups of people.
The feature allows users to send money to contacts and groups as gifts.
When sent to groups, the money is distributed equally, or in random shares ("Lucky Money").