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The apps have been surprisingly successful -- and in ways many people would not expect.In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced. Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome. Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.

A couple of months ago, I was sitting at a bar minding my own business when the woman next to me did something strange.

We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.

On her screen, images of men appeared and then disappeared to the left and right, depending on the direction in which she wiped.

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